Do You REALLY Need An Email List?
One of the biggest mistakes that new bloggers make is not encouraging visitors to join their email list. An extensive and engaged email list allows you to directly promote each blog post that you publish to a group of people who are already interested in what you have to say. That’s powerful!
If you’re not growing your email list right now, you’re making a huge mistake. Perhaps you’ve heard the old saying – “the real money is in the list.” Well, it’s still TRUE today, more than ever.
But What About Social Media?
While social media marketing is the hot topic these days, the real money is still in your email list if you want to be successful and make long-term money as a blogger.
Yes, social media can be an excellent way to drive traffic to your blog. It can, however, take a lot of work and often money to get new visitors to your site with social media. And, what happens to those people once they leave your blog? In all honesty, you’ll likely never see them again UNLESS you find a way to develop a real, long-term relationship with them. Email is still the absolute best way to do that.
Here Are 10 Reasons Why Growing Your Email List Is Critical To Your Success
1. Keep New Visitors
I’m willing to bet that you spend a lot of time and effort getting new visitors to your site. If a new visitor just leaves without getting on your email list, you’ve lost a potential customer and loyal follower. People are busy and even if they genuinely enjoy your blog, life happens. You may never see them again. But email gives you the opportunity to establish a relationship with them so that they come back again and again.
2. EVERYONE You Know Has An Email Account
Whether it’s a personal account like Gmail or a work account, they have an email address that gets checked every single day. I may not check social media every day, but I do check my email every day – that’s where the important stuff goes. You want to be there.
3. Email Is Very Cost Effective
Compared to other paid advertising sources, email is very cost effective. These are qualified leads who visited your blog and liked your content enough to give you their email address. Those people WANT to hear from you and are far more likely to buy a product or service you recommend.
4. More Exposure = More Sales
Buyers need 3-5 exposures to a product or service before they will put down their money and buy. Your readers need time to get to know you and trust you. Regular email marketing campaigns to your email list put you top of mind so that when these potential customers are ready to buy a product or service in your niche, they’ll buy it from you. Because of this, conversion rates on product sales are much higher from email than other channels. Your loyal readers trust you, and when you recommend a product or a service, they are far more likely to listen to you and take action.
5. Repeat Customers
You can continuously suggest new products and services to the same, highly responsive audience. Your email list provides real 2-way communication with your readers. I highly recommend asking questions and giving personal responses to your readers.
6. Control Over Your Marketing
You have 100% control over what content is sent to each subscriber on your list so your message can be highly targeted based on the most important wants and desires of your readers.
7. Increased Traffic And Repeat Visitors
Over time, your email list will be one of your best traffic sources for sending repeat visitors to your blog. When you publish a new post, an email is a great way to let your readers know that you’ve released new content that they will want to read. You can expect to see traffic spikes and an increase in sales when you send a targeted email to your list.
8. Your Email List Is Critical Because YOU OWN IT
Don’t make the mistake of building your business on someone else’s property! Facebook and Google have massive audiences, and you want to be there, but ONLY use them as a source of leads, not as your foundation. While you may have thousands of followers on social media, those followers do not belong to you. If your account gets terminated for any reason, those followers are just GONE, and there’s not a single thing you can do about it. Email solves this issue because your email list DOES belong to you. You can download and backup your list of subscribers and even migrate them quickly to a new email provider if necessary.
9. Business Backup Plan
I love Google 99% of the time. It’s that other 1% of the time when I want to pull my hair out! They continuously roll out algorithm changes, and sometimes, you can end up losing your Google traffic without even knowing what you’ve done wrong. In that scenario, your mailing list is the only real protection you have. Google eventually turns all quality sites “back on,” but you may have to wait 4-6 months. If you don’t have a backup plan, you may find yourself and your business in real trouble.
10. Emails Never Expire
Whatever is trending on Twitter today (or even this hour), will be gone tomorrow. Good luck trying to find it again! But, email stays in your inbox until you delete it. Your message will be there waiting for your subscribers even if they’re gone on vacation when you send the email out.
I love this analogy from WP Beginner…
What’s the first thing that Facebook and Twitter ask you for when creating your account? Yup, your email address! Why? Because these companies know that emails are the most direct and reliable way of getting in touch with their customers. 🙂
How To Get Your New Visitors To Hand Over Their Email Address
Here’s what not to do. Ask brand new visitors to subscribe to your newsletter. This may be hard to hear, but no one wants to read your newsletter!
No one wants to hear about the new office you just moved into, your new puppy, or your big plans for the year. We are all busy and just a “little bit” selfish. Your readers don’t want to hear about you – yes really, you are not that interesting. They want to know how you can help them. Your readers have real problems and are looking to you for reliable answers. If you can help them and show them that you genuinely care, only then will you have a loyal following and plenty of regular customers.
An email address is very personal, and there’s a genuine danger that giving someone your email address will generate tons of spam to your inbox. To get an email address from a new visitor to your blog, you need to make them feel safe and offer them something that’s worth the risk.
Things that most people are willing to trade for their email address:
- Free eBook
- Free report, checklist, or roadmap
- Useful video
- Discount or coupon code
- Giveaways and prizes
- Creating an account for exclusive access
Like Tonto (Johnny Depp) in The Lone Ranger said “Trade.” You need to give them something in return for sharing their email address. Your trade item does not have to be proportional, but it does need to be related to what they just searched for and helpful in some way. It should solve a pressing problem or fill an immediate need.
The term some internet marketers use is “ethical bribe.” You bribe your visitors to give you a chance to show them how awesome you are. 🙂
How To Keep Your Email Subscribers Coming Back For More
There are two things your subscribers need from you to keep them engaged and anxiously awaiting your content.
1. Send Quality Content To Your Email List
Only send high-value content to your email list. It can be yours, and you can also share other related content – so long as it provides REAL VALUE to your readers.
You can even send occasional offers and deals that they may find useful. Just make sure that every email you send to your email list is closely related to the reason they gave you their email address in the first place.
2. Send Content To Your Email List On A Regular Basis
People (and search engines) like consistency. Send high-quality emails to your list on a reliable schedule. It doesn’t matter if that’s once per week or once per day but stick to the plan.
I recommend creating these emails in advance so that when someone gives you their email, you know that they will get your best content for at least three months. If you feel motivated, why not schedule the first year in advance? It may seem like a lot of work, but when you’re done, your business is on auto-pilot!
As Your Email List Grows, So Will Your Customer Base
It takes time to grow an extensive email list with loyal, active readers. But with quality content and consistent follow-up, it will be well worth the effort. When you take the time to nurture your readers and help them time after time, they will come to you when they need help in the future.
They are going to ask themselves “What would Yoda do?” – you are Yoda to them!
I personally have 2 “Yoda’s” that I turn to for Internet Marketing and Sales help and advice.
Why? Because they have helped me time and time again by sharing high-quality, relevant content that helps me accomplish my goals.
Now, do you understand why you want to be your reader’s own personal Yoda (aka trusted expert) on your subject? That’s what I thought. Now go out and grow your email list!