New to social media marketing? Here’s a step-by-step guide that will show you how to get traffic from social media, even if your brand new and have no idea where to start.
What Is Social Media?
Social media can be described as the sharing of concepts, information, and ideas through the use of technology.
Social media is intended to be ‘social.’ It’s all about connecting with other people and building long-term relationships. Unlike advertising and traditional media outlets, social media creates two-way communication. It not only allows you to share your content and marketing message, but it also allows your blog and social media followers to respond to you. It’s real 2-way communication.
What Is Social Media Marketing?
Social media marketing is the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.
But, I would tweak it just a bit for our purposes.
Social media marketing is the process of creating engaging content that will get shared on social media in order to drive more traffic to your blog.
That is why you’re doing it right? To get more traffic to your blog…
3 Ways To Get Traffic From Social Media?
Here are just a few of the ways that social media can send more relevant traffic to your blog.
- Social media is a significant factor in SEO rankings. The more your content is shared and talked about, the better your blog will rank in the search engines.
- Get real-time feedback and communication from your followers so that you can deliver the content they want and need.
- A strong social media presence will increase your trust and credibility with your audience and with other influencers in your space.
Start With JUST One Social Media Platform In The Beginning
When you’re first getting started, I recommend that you start with the social media platform that you’re already using and comfortable with. That way you don’t have to learn a new skill (social media marketing) and a new platform at the same time.
Once you’re comfortable with that one platform, then add another one, and so on…
Which Social Media Sites Should I Start With?
Like I said above, if you’re already active on one social media site, start with that one, but if not here’s how to get started.
Now, if you’re brand new to the who thing, here are some tips for choosing the best social media platform to start with.
First, start with the Big 4 because they have the most extensive audiences.
I want to talk about YouTube separately because while it is technically the 2nd largest social media site, most people don’t think of it as ‘social’ media. It’s more well known as being a video site and video is hard for beginners. (at least they think it is…). If you are comfortable making videos and uploading them to YouTube, then I highly recommend that you do it.
What is YouTube?
Get started on YouTube
If you’re into all the details and statistics, here’s a great graphic from Top 15 Most Popular Social Networking Sites and Apps that shows the 15 most popular social media sites and their respective reach.
Set Up Your Social Media Profile To Get More Traffic To Your Blog
There are some things you can do with your profile that will help drive more traffic to your blog.
You’ll want to include your primary keywords in both the title and description of your profile. On that note, every time you write about you or tell someone about your blog, keep those keywords in mind. Remember, you’re building a brand!
Write an engaging description of you, your business, and your goals. Your about page on your blog is a great place to get this information.
Upload a photo of you that reflects who you are and shows your personality. Social media is about creating long-term connections, so you’ll want to attract the right type of followers and to do that, you need to set the correct expectations up front.
Add a link to your blog either in your about section, description or in most cases, the social media site will include a place for links. Don’t forget to link to your social media profile on your blog as well.
Get Out There, Be Social, And Connect With Other People
Setting up your profile is just the beginning. To succeed on social media, you have to “get social.”
Reach out to other key influencers in your area of focus. These are your competitors and your partners. I believe in the idea of “coopetition” – that there is more than enough to go around for all of us.
Start by liking their pages and posts. Share their content. Say hello. You’ll find that many people are more than happy to do the same in return.
Next, see who those influencers are following and follow the ones that make sense to you. Only ‘follow,’ ‘like,’ and ‘friend’ people who are related to your niche or can provide value in some way. It’s not a race or contest to see how many people “you can follow.” The goal is to see how people you can get “to follow you.”
Make sure to engage in conversation with all of your new social media friends – and make sure that you are actually providing value to them as well. Don’t just show up to promote yourself or your products. No one likes that sort of behavior!
If you do it correctly and consistently, you will make some real friends and supporters along the way. I have many online friends and colleagues that I’ve known for years and hope to one day meet in person!
Share Interesting, Engaging Content On A Consistent Basis
It’s important to share your own content, but it’s also vital to share content from other sources that are useful and relevant.
The more engaging and useful the content is, the more it will be shared and discussed, and that’s what we’re going for after all.
What Is Interesting, Engaging Content?
We are emotional creatures, so in general, anything that makes us feel something, that will intrigue us, anger us, or fill us with joy is engaging. Have you ever gotten sucked into one of those ridiculous debates on Facebook? Or stayed glued to a highly emotional Twitter rant? I thought so. That’s why your goal should be to connect with your followers on an emotional level.
The other way to really connect with your followers is to help them solve a problem or issue they are dealing with. In that way, you become a trusted friend that they will turn to time and time again when they need help.
Here are a few ways you can engage your audience:
- Tell a story. People love a good story!
- Share images, articles, and videos from your blog and other related sources.
- Include surprising or little-known facts and statistics about your topic.
- Inspirational quotes are always a favorite and will likely get some shares.
- Solve a problem.
- Tell a joke or make your readers smile.
- Share something controversial. Again, make your readers feel something even if it’s anger or outrage.
- Share real customer testimonials.
- Share FAQs related to your topic area.
- Give away eBooks and free downloads.
- And yes, occasionally promote your own product or service. Sales and limited time discounts are a good option.
Make Your Blog Content Sharable
Just like your blog needs to look amazing on all devices, especially mobile devices, your content needs to be something that people want to share, and you need to make it brain-dead simple for them to share it.
We are all inherently lazy! Even if we read something that we think our friends can benefit from, if it’s not obvious how to share it with them, we won’t! We’ll just move on to the next thing.
Here are 7 Easy Tips To Create Shareable Content.
How Often Should I Share Content On Social Media?
Before I share what the pros recommend, let me preface it by saying that in the end, IT ALL DEPENDS. It depends on your personal style, your topic, and your audience, so test, test, test…
Here’s a great article from Neil Patel on Forbes.com: How Frequently You Should Post on Social Media According to the Pros
This infographic from LouiseM.com summarizes it all very nicely.
Get More Play Sharing The Same Content Multiple Times
Perhaps you’ve heard the old saying that it takes 3-5 exposures of an advertisement for it to really sink in…
Guess what? The same thing is true for sharing content on social media.
- Your social media followers may or may not be online when you share a piece of material.
- They may need to see your message multiple times before they click on it.
- Readers may need to see the same message “differently.” Some will respond to the text while others react to images.
- You’ll even need to change up the message to connect with others. For example, some of your readers may love quick tips while others are trying to answer a question or solve a problem. You can use different words and phrases to attract different people to the same article.
I love and use a tool called Missinglettr for this. Missinglettr creates strategic, automated social media campaigns that drive traffic for an entire year. It reads through your new blog posts and automatically creates several campaigns that will be dripped to your social media account over the next year.
In this article, Neil Patel explains that this strategy can literally double your traffic from social media!
How To Share Lots Of Content On Social Media Without Being A Spammer
While you do want to share your content multiple times and you do want to be front of mind with your audience, you do not want to annoy them and spam them continuously with useless content.
Your blog’s feed is for your followers, not your personal amusement! If you want to share random thoughts, do that on your personal social media feed.
Make sure that everything you post adds value for your readers.
And Don’t Forget… Measure, Assess, And Tweak
Just as important as sharing content regularly, is to actually pay attention to the results you’re getting.
Here are a few things to watch:
1. How many new followers are you getting?
2. Are they liking, sharing and commenting?
3. Is there a time of day that gets a better response?
4. Are there certain topics that your audience responds to?
You can only get better if you know where you are currently. Your success on social media depends on understanding what works for your audience, what doesn’t, and making changes accordingly.
And most importantly…
DON’T GIVE UP – Growing a large following on social media takes time and consistent effort. Be patient, provide real value, and you will succeed!